"I have less time, less tolerance for bullshit, more interest in good taste, more confidence in my own judgment. The culture with which I surround myself is a reflection of my personality and the circumstances of my life, which is in part how it should be."
Nick Hornby.
Ethos (/ˈiːθɒs/ or /ˈiːθoʊs/) is a Greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.